A
R T I C L E S BY MARTIN
The
following articles have been written by Martin:
THE
RULES OF THE GAME OF BUSINESS
HOW
TO COMPETE WITH THE INTERNET
WHY ALIENATE YOUR MOST LOYAL CLIENTS?
IS “BOY WHO CRIED WOLF” SYNDROME
KILLING YOUR BUSINESS?
HOW TO GENERATE REPEAT AND REFERRAL BUSINESS WITHOUT SPENDING
ANY MORE MONEY
A CURE FOR POOR CUSTOMER SERVICE
THE IMPORTANCE OF EGO
IN THE BUYING DECISION OR WHY THE CUSTOMER ISN’T ALWAYS
RIGHT
WHAT’S YOUR FIRST
IMPRESSION LIKE? GET OFF
MY BACK
THE IDIOT THEORY OF LIFE – AND
BUSINESS
HOW MUCH INEPTITUDE WILL THE CONSUMER TOLERATE?
THE DEFINITION OF INSANITY
REDUCE THE RISK, NOT YOUR PRICE
AN ALTERNATIVE TO PRICE DISCOUNTING
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